Can Instagram Save Offline Shopping? (1843 Magazine)“Stores are adapting not just to how people interact online, but also to the hunger of their own Instagram feeds. Social media has given companies new ways to track how effective their branches are, beyond simply footfall or year-on-year sales.” Online Retailers Are Competing to Win over Hot New […]
Bits & Bytes | L'Oréal Invests in Start-Ups, Slowing Internet Growth
L’Oreal Snaps up Start-ups: AR Beauty Is Just the Beginning (Forbes)“The French beauty group broke new ground, acquiring its first start-up, Modiface — a Canadian start-up powering hundreds of these digital makeover experiences. Nurturing a new generation of beauty-tech talent is key to progress, it appears, with L’Oréal last year backing the beauty track at […]
Bits & Bytes | LVMH Reportedly Backs Lyst, Google's Style Match Feature
LVMH Backs Online Fashion Giant Lyst (Sky News)“Details of the Lyst deal were unclear this weekend, although one source said it was raising between £50m and £100m at a significant premium to the valuation of its last funding round. Lyst is an online fashion aggregator which competes with rivals such as Farfetch and MatchesFashion.com.” Google’s […]
Bits & Bytes | Apple's Next Frontier Are Glasses, How Brands Used Tech at Coachella
How Apple Will Use AR to Reinvent the Human-Computer Interface (Fast Company)“As I look at Apple’s future role in driving a ‘next’ computing experience, I am drawn to augmented reality. Apple chief executive has said on numerous occasions that he sees a big opportunity in augmented reality, including in commercial use cases.” How 3 Brands […]
Bits & Bytes | Facebook Under FTC Investigation, Human Microchipping for Skincare
Demands Grow for Facebook to Explain Its Privacy Policies (The New York Times)“A parade of regulators, politicians and law enforcement officials demanded to know more about Facebook’s privacy practices on Monday. Early in the day, the Federal Trade Commission confirmed reports that it was investigating how Facebook handles information about its users.” Human Microchipping Is […]