To take BoF’s online Digital Marketing course, and learn digital insights and content strategies from Drew Elliott, click here NEW YORK, United States — In 2014, Paper Communications’ Drew Elliott launched his #breaktheinternet campaign featuring Kim Kardashian. Using his unique formula of “maths and magic,” Elliott drove 16 million people to Paper Magazine’s website in just two days. Elliott […]
Op-Ed | What Fashion Must Learn from Apple’s $1 Trillion Milestone
CARMEL, United States — What can fashion executives learn from Apple’s trillion-dollar milestone? The question is compelling to retailers whose future will be largely determined by disruption and technology. Apple, too, faced such uncertainty and its successful transformation is now reflected in its record-breaking market capitalisation. In a recent New York Times editorial, Mihir Desai of […]
Flipkart Unveils Loyalty Programme to Counter Amazon Prime
MUMBAI, India — Indian online retailer Flipkart will be launching its second loyalty programme later this month, a move aimed at boosting customer retention and rivaling Amazon.com Inc’s Prime benefit plan. ‘Flipkart Plus’ will be launched on Aug. 15, India’s Independence Day, the Bengaluru-headquartered firm said on Wednesday, adding that the program will offer faster […]
Decoding LVMH’s Digital Strategy
Hello BoF Professionals, your exclusive weekly briefing is ready, with members-only analysis and a digest of the week’s top news. Don’t forget to download the BoF Professional iPhone app to read this on your phone and get breaking news alerts. The stakes could hardly be higher for the world’s largest luxury conglomerate. The internet is fundamentally rewiring […]
Poshmark Hits New Milestone as Sellers Make $1 Billion
SAN FRANCISCO, United States — Sellers have earned a total of $1 billion selling clothes and accessories through online marketplace Poshmark, the startup’s chief executive told Reuters on Tuesday, highlighting the opportunity still available for young e-commerce companies despite the ever-present threat of Amazon.com Inc. The earnings have been spread across 4 million users on the […]