THE CHEAT SHEET The Sneaker Market Perks Up Dior x Nike | Source: Courtesy On July 1, Dior will notify winners of an online raffle for the right to purchase Dior X Air Jordan 1 sneakers The much-anticipated release was delayed by three months due to the pandemic, as were many other high-profile sneakers Nike […]
The BoF Podcast: Veja Co-Founder Sébastien Kopp Talks Sustainable Business
To subscribe to the BoF Podcast, please follow this link. PARIS, France — The story behind sustainable sneaker brand Veja begins in 2004, with two French 20-somethings who had “nothing to do with fashion.” Sébastien Kopp and François-Ghislain Morillion, who had known each other since high school, were both working in US cities before leaving their […]
Nike's Pulled 'Betsy Ross Flag' Shoes Selling for $2,500 on StockX
DETROIT, United States — The Fourth of July shoes Nike Inc. pulled from retailers due to concerns over racist symbolism are selling for thousands of dollars on the secondary market. Prices for the Air Max 1 USA spiked to $2,500 a pair — roughly 20 times higher than the retail price — on sneaker marketplace StockX, where […]
Sneaker Reseller Goat Lands $100 Million Investment from Foot Locker
NEW YORK, United States — The secondary market for sneakers continues to heat up. On Thursday, American retailer Foot Locker announced a $100 million equity investment in online sneaker resell marketplace Goat Group. The deal, Foot Locker’s largest investment to date, valued Goat at more than $550 million and brings the total amount of capital […]
Nike Engineering a Rebound for Jordan Brand
Hello BoF Professionals, welcome to our latest members-only briefing: The Week Ahead. Think of it as your “cheat sheet” to what everyone will be talking about on Monday. THE CHEAT SHEET Air Jordans Unexpectedly Take Flight The Air Jordan 1 High OG Origin Story | Source: Instagram/@jumpman23 Nike reports quarterly earnings on December 20 Nike […]